Smart technologies are becoming a vital part of web development. Innovations in this field are strongly supported and enhanced by different AI tools that ensure faster growth of the entire niche. One of the main reasons for this relationship is the expansion of the smartphone market. As the number of smartphone users will exceed 3.8 billion people worldwide, their needs and expectations are becoming more sophisticated. AI solutions are here to make those gadgets even smarter and more practical for their users.

Here are the key AI trends changing web development:

AI-Enhanced Design

One of the key benefits of artificial intelligence in web development is the ability to collect, process, and analyze bulks of big data. In that light, AI-enhanced design relies on ADI-tools (artificial design intelligence) which process large quantities of online data tracking users’ behavior. As a result, these solutions provide web developers and designers with the latest trends in terms of the popularity of various forms of design. This helps website owners to incorporate some cutting-edge elements in their websites to adequately address their visitors’ potential needs.

Tools that can “translate” handwritten sketches into codes are valuable assets of AI-enhanced design. That way, designers who are more focused on the artistic part of this profession can also get a chance to place their works on the web market.

Analytics for Better Anticipation

As pointed out, AI-tools are capable of analyzing vast amounts of data and deliver the current trends among internet and smartphone users, and this is only the beginning. Advanced and sophisticated UEBA-solutions (user and entity behavior analytics) monitor different manners in which visitors use websites. After that, these tools process those collected manners and provide templates and reports in which they present statistical data related to users’ behaviors. This enables web designers and developers to take into account the most common patterns and implement them on websites.

The exchange of information between users and interfaces has become an interactive process, according to the people who created IED Barcelona’s Master’s Degree Program in Design for Artificial Intelligence. Every step you make leaves a track that can be valuable for web developers/designers, data analysts, and, eventually, website owners. That’s why AI has an enormous potential in analytics and should be used as much as possible.

Responsive Testing

Web development and design are well-known for the complexity of the production and work process. There are dozens of iterations and modifications on every project in these two fields. The use of artificial intelligence here accelerates the entire process and, consequently, reduces the time necessary to finish each and every project. For instance, both artificial intelligence and machine learning help web designers speed up the testing procedure. Thanks to integrated development environments, it is possible to perform several actions either automatically or very quickly one after another.

Since they use huge tanks of processed data, these solutions may provide auto-complete options for certain codes. Also, they can debug some common features based on the “memorized” patterns from previously processed projects and examples. Apart from that, AI development environments can complement A/B testing and cut a few corners in the development process.

Stronger Personal Impact

The aforementioned interactivity between software tools/machines and people is a valuable resource for personalized and tailor-made website features. The more actions and quests made by users an AI-tool can observe, the more data it possesses to suggest certain adapted solutions for every individual website owner and his/her needs. Monitoring interaction between website visitors and various website sections and search engine data are only some of the input information that can be used to detailed personalization of options.

Equally important are audience-based data, such as their location and demographics, as well as previous actions on the website in question, such as registration, previous purchases, etc. All these elements will enable website owners and their designated web designers to devise customized features for their target visitors.

Final Thoughts

We’re already witnessing a tremendous impact of machine learning and artificial intelligence on data processing. As those tools get more advanced, their applicability in web development will be even more important. Both business owners and web developers need to take these trends seriously and utilize AI options to personalize their offer to their potential clients as much as possible.

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Jennifer Masterson

Jennifer Hahn Masterson is a Senior Business Strategist, holding an MA degree in business communication. She is always doing her best to help her clients find their place in the ever so competitive business arena, insisting on long-term sustainability rather than on some questionable get-rich-fast scheme.

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