Mobile web has become the main face of the web now because of the vast majority of the traffic access the web through mobile. Naturally, the most prominent design and development trends of the web will be dominated by mobility or mobile devices in particular.
The mobile web tends to become more user optimized and intuitive with new and innovative design elements. A host of new technologies are further helping mobile web app developers meet user experience standards and trends. In the years to come, enhanced audience engagement and the business conversion will be the key objectives of design-centric innovations that are likely to take place across mobile websites.
In this respect, we must understand that Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) are going to be two leading technologies to dominate mobility in the years to come. Apart from these technologies that are going to help to access mobile websites just like the native apps, a lot of design-centric innovations are going to shape the mobile web user experience of the future.
Let us explain some of the critical mobile web design trends that are going to dominate 2020 and years beyond.
Adaptive UI/UX Design
Every industry is dominated by some specific trends, and they make a presence in the mobile-friendly websites representing these businesses or industries. The graphic design of the apps is likely to showcase these industry-specific attributes. New design trends in the years to come are more about accommodating these industry-specific design attributes and trends.
When it comes to banking apps, the design principle without losing the basic principles like clarity and usability should be more adaptable to the specific aspects of the industry or business niche, i.e., professionalism, ease of navigation, custom menu options, etc.
Personalized Design for Specific Visitors
In the years to come, there will be a renewed focus on personalized mobile web design. Since mobile devices happen to be truly personal with a lot of attributes that can address user situations and contexts, customized design is vital to ensure traction and engagement. Personalized design elements are likely to rule the mobile web in 2020 and years beyond.
But creating a personalized design for a superior web experience cannot be complete without specific time tested practices like creating user personas, setting up user avatar, custom menu options, allowing ease of access for certain app screens, etc.
User Personas: Before you can personalize the web user experience for an individual user, you need to know the common preferences and intent of most of the visitors who will find your website useful. For this, you need to understand the user personas for your website. The website is likely to solve one or a few problems or meet some demands that are common to all these visitors. Based on this, you need to create a user persona for the visitor.
Variable Factors: Now, you need to determine the typical variable except the common ground the visitors of the website share. For example, a banking website can have a broad audience with a common interest in mobile banking. But there are specific need-based variants. For example, many customers can only use the website for a mobile transaction and keeping track of debit and credit. There can also be customers who are more interested in investment products or using the website for mobile purchases.
Individualized Content: Personalized web user experience can also be provided by allowing users to choose their preferred category of content that they can effortlessly and quickly access. Some websites are even going further by using AI-based algorithms to help visitors to access the content of their choice.
Visual Experience with Custom Graphics
While it is true that an image is worth a thousand words, the so-called run of the mill images sourced from stock photo providers often fail to create an engaging visual. This is why commonplace videos and images build up visual clutter and make the website look clumsy. Hence the reason custom graphics are becoming popular now instead of stock photos and common photographs.
Custom graphics and illustrations can help a website create an engaging and intuitive storyline when presented with written text. Such visuals are increasingly helping brands create a more memorable experience. Custom graphics, along with the use of fancy fonts, can often help users engage instantly.
Web Push Notifications
In the years to come, this feature is likely to be more personalized. Push messages sent by websites will tend to be more needy and context-specific. Mobile app notifications are already becoming highly personalized, and in the coming years, app notifications from websites will become commonplace and more personalized in character.
Creative Use of Negative Space
This is probably the most persistent design trend for the vast majority of websites across the niches. Whether it is for achieving visual clarity, simplicity, or to ensure ease of use, the creative use of white or negative space is a crucial design requirement that no mobile website can undermine.
Whether it is a content-rich website or a functional website with a feature for solving a particular problem, the blank space around content pieces, the buttons, and around on-screen menu options is absolutely essential for maintaining high usability standards. Now, it is the creative design ability to use white space that will help a website accommodate content and features with the right balance while avoiding cognitive load and clutter.
The future of web design is likely to be shaped by these trends. While web design is a highly evolving arena, the above trends, mostly inspired by the mobile app user experience, are expected to dominate the web in the coming years.
Featured image credit: Unsplash.com
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