User experience is a term that is often heard today with the increasing popularization of mobile devices and applications. In general terms, the user experience is a measure that allows you to evaluate the quality that a user has when browsing and using various features in any interface.
Developers present users with a user interface with several options, but at the same time, also guides the user in a certain way. This feature becomes more evident on landing pages.
Although aesthetic aspects of the app are usually considered in the user interface, there are specific desirable characteristics in any interface that can optimize the user experience. After all, mobile app development also considers functionality and usability.
In this article, we mention some key features that every excellent interface has and explain how they improve the user experience.
Proper Use of White Spaces
White spaces are essential in any design and present a series of advantages that improve the appearance of your interface and also the user experience. If appropriately used, white spaces can improve the readability and reading flow of the design. In some instances, white spaces are used to emphasize a particular element or achieve some contrast. In general, white space improves the organization of your interface, and you can quickly establish a hierarchy or divide sections based on white spaces.
Since it improves the readability of the elements and the design in general, it, in turn, optimizes the user experience by offering a more readable and easy to view interface.
The hierarchy is another element that is considered in any design, whether it is in an app or a web interface. The hierarchy is the design resource that allows a correct “reading” of the elements. That is, it will enable the user or public to quickly notice the order of importance of the elements that are part of the design.
To establish a correct hierarchy, the developers must know the importance of every element and use a series of techniques to highlight each of them as appropriate. Additionally, common reading patterns in users are taken into account for a more suitable location of the elements.
Then, not only the white spaces collaborate with the correct visualization of the design, but also the use of a hierarchy suitable for various elements.
Brief and Concise Text
In the app, a practice that many users perform is to quickly check the page for any keyword, title, or call-to-action button that is of interest. Users are in a hurry and devote their attention only to that information or elements that are of interest. Any other element that seems irrelevant will be overlooked.
It would be best if you considered this user behavior in the app when designing your interface. For them to access the information they are looking for more quickly, all the text must be correctly organized. But that’s not all, another strategy that you can take into account is to review and delete blocks of text or words that are not necessary. You can even find other, more straightforward ways to convey specific information.
In addition to deleting your text, it is essential to add graphic elements that reinforce the message to be transmitted whenever possible. Photographs, illustrations, and icons capture the attention of users more efficiently. In this way, you can help users locate information more easily.
Consistent Use of Colors and Fonts
Consistency is another necessary feature in every excellent interface. In web design, there are a series of pages and elements that are part of the same site. The content in each section and pages is different, but it must be unified, and a way to combine all these elements is through consistent use of colors, fonts, and photographic styles.
Consistent use implies establishing a style guide where the specific purpose of each resource that is replicated on the site is determined as are the sources. For example, in the case of typography, you must set the type, size, and font style for titles, subtitles, body text, quotes, etc. In this way, you can unify the design even though the information contained in each page is different.
Unifying the design prevents the user from getting confused when moving from one page to another on the website and facilitates indirect navigation, so it is a feature that also greatly optimizes the user experience.
Although the user interface and user experience are two different concepts, they are related, and if certain aspects of the interface are optimized, a pleasant user experience can be achieved. So, to some extent, even if you are not an expert in user experience, by implementing good design practices for an interface, you can achieve the excellent user experience you were looking for.
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