Freelance Business Strategies

In 2012 I set out to start my freelancing career. It started out as a back-office service company landing mostly low paying bookkeeping gigs. But by 2016 I had launched several new ventures (and closed a few as well), expanded services, developed resale products, opened up online marketplaces and more.

Within four years (and by the Grace of God), I went from being just a freelancer to running a small agency. And in that time our revenues have more than tripled and our revenue streams have quadrupled. We went from only having a service based income model to now having service, product and passive income models.

In those 4 years I have learned a few basic business principles about being a successful freelancer and so I put together this infographic to help share these principles.

Freelance Business Strategies1

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Geno is the Owner/Creative Director at Monterey Premier based in Monterey, Ca.. He has been designing websites since 1996 and enjoys all things design, traveling, hanging out with friends, encouraging other believers, and experimenting with new technologies. When not doing any of the above, you can find Geno blogging here, or writing Divi customization tutorials over on

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