Congratulations, you’ve published your website and are excited to share it with the world. You might be saying to yourself, “Whew! Now I never need to look at the back end of my site again”. Well actually...you do. It is imperative to the health of your website that...
Traditionally, landing pages are often a specific page with one call to action. The goal of this page is to acquire conversions. Maybe you have a free guidebook you want your viewers to download, subscribe to an email newsletter, or book a free consultation. It is often a single webpage with no navigation to other pages, it is separate from your website.
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