8 Reasons Your Business Needs Video Marketing

Between social media and traditional marketing strategies, there’s never too much your company can do to help your visibility to increase sales. However, if there’s one thing you absolutely should be doing, it’s videos! Video marketing is probably the missing piece to helping your company reach its full potential. Most companies underestimate the power of video marketing, but believe it or not, about 61% of businesses use videos as a part of their marketing strategy. In fact, out of those businesses, 66% of them were not using video the year before they started.

There’s no denying that video marketing is one of the latest trends in promotion. If you’ve been thinking about the idea of using videos, but never really saw the need for it, we can assure you that it is definitely something you should be doing. Video marketing is one of the most profitable and versatile marketing tools out there today. Want to learn more? Check out eight reasons why video marketing will help increase both sales and exposure:

Video Increases Sales

Did you know that videos can make you money? Think of it this way, you are promoting a product and you create a video to put on your landing page. This concept is known to increase conversions by over 75%. It’s also been proven that over 70% of customers who watched a product video were that much more likely to purchase the product. You know what that means – time to start creating those product videos!

It Has Great ROI

Want to know the best part about video marketing? We’ll let you in on a little secret. over 75% of businesses that use videos say that it provides a great return on investment. True, creating a video isn’t always the easiest  task, and it can cost quite a bit of money, but it always ends up being worth it. You don’t even need a fancy camera to make one – your smartphone can take decent videos!

It Helps Your Audience Trust the Company

Trust? What does video marketing have to do with trust? Believe it or not, the whole idea of content marketing is building trust with your audience, that you will deliver accurate and original content, thus, creating long-term relationships without begging customers to come to you in a sales pitch way. Provide interesting and useful information, and watch them come along.

It Helps SEO

Did you know that YouTube is the second most widely used social media platform on the market right now? Did you also know that Google owns YouTube? So let’s put it this way, Google loves YouTube, and if you frequently post videos on YouTube, Google will love you too. An interesting statistic shows that you are over 50 times more likely to receive a higher ranking on Google if you have videos embedded on your website. Your Google rankings are one of the most important aspects of your company, so get those videos embedded!

Video Is Mobile Friendly

Videos and mobile devices are best friends. In fact, video views have increased by over 400% between the years 2012 – 2014. Think about how many times you’re waiting in traffic, on the train going to work, laying in bed at night, and watching videos on your phone. People love to watch videos on their phone, and thus, will likely come across your video at some point.

You Can Explain A lot

If you’re launching a new product, what better way to explain how to use it and how customers can get use out of it by creating a video tutorial. You can explain everything potential buyers need to know right there in the video, thus, increasing the customer’s satisfaction. It’s so effective that over 40% of businesses who use videos said that they have a video tutorial right on their website’s homepage.

It Gets People To Take Action

Today, everything is made easy for consumers. You can shop online, have things delivered to your home, basically, everything is right at your fingertips. Video marketing is no different, it makes the product simple and easy to consume. Today, the modern buyer wants to see the products put to use and they want to see how it works. They are more likely to buy when they see it in action.

It is Great for Social Media

Today, social media is all about sharing. We share pictures, videos, statuses, and what-not. With all of the live videos that social media is now using, you can plenty of resources to create quick and interesting videos for your followers. If you do it right, you can even create something viral!

Do you use video marketing for your company? Has it helped increase sales? We’d love to learn more about how it has helped your business or organization, tell us more about it in the comments below!

 

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Dana Damato

Owner and President at Damato Public Relations
A Florida native filled with charm, a sense of humor, style, and a passion for writing, Dana Damato is a talented journalist covering all things entertainment, fashion, food, travel, and lifestyle. Dana first realized her dreams of becoming a writer at age ten and wrote her first book at the age of 12. With a growing passion for writing, Dana knew from then on that being a writer is what she needed to do as a career.

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