Web design is a very popular subject nowadays. Everyone from web designers to business owners want to know more about how they can improve their website. This comes as no surprise considering that 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.
If you want to spread awareness about web design, you need to find the right approach. There are so many different posts about this topic but they are rarely clear, concise, and easy to understand.
Make your post about web design approachable to a broad audience by following these few tips.
Make your writing credible and informative
No matter who your audience is, they need to know that your claims are supported by valid facts.
Web designers, bloggers, business owners, or managers, they will all feel more trusting towards your post if you include case studies and statistics.
The important part is to always include facts that are closely related to the people you are writing for.
For example, if you are writing about web design tips for small business owners you can mention that only 64% of small businesses have a website in 2018. This will open their eyes about how they can easily stand out if they devote themselves to their website’s design.
Web design is a well-covered topic which means that you can easily find data which will support your statements.
When a reader sees numbers or percentages that validate your point, they will instantly understand the importance of your claims.
Try not to generalize your topic. If you are direct and specific from the very start, you’ll attract the right target audience.
Starting from the headline, you need to state what you will cover in your post. Use short sentences and phrases. You can opt for more general topics like:
- How to design for conversion
- Improve your UX design with these X tips
Or, go even more in details with topics such as:
- X ways to bring attention to your landing page
- How to make your website responsive/mobile friendly
The more specific you are in your headline and your post, the easier it will be for readers to grasp your writing. Take as an example the following headline: The UX Checklist: 5 Things To Remember. The blog post clearly and directly specifies five things anyone needs to double-check when it comes to UX design:
- Does The Site Communicate Clearly?
- Is Navigation Intuitive?
- Is The Site Accessible?
- Are Errors Handled Well?
- Can The Site Grow?
Anyone can understand and use these specific reminders and that is what makes this post excellent.
Follow this example and always make sure to give your readers clear tips they can actually use.
Structure your content
Among other things, web design should be aesthetically pleasing. The same applies to your post about this topic.
The structure is crucial for any type of writing and web design is no exception.
For some, this can be a complicated subject. If they come across a post that looks like an endless chain of words, they will instantly back down.
Show them that web design isn’t as scary as it can seem by structuring your post into well-composed units.
What you should focus on the most is:
- Short and direct headline
- Clear subheadings
- Short sentences
- Short paragraphs (max. 3-4 sentences)
- Highlight the most important pointers
- Bullets and numbering
When you present your readers with structured content it will be easier for them to follow your tips and guidance.
Johnathan Hosey, a web designer and blogger who works closely with Studicus.com shares his experience, “Whenever I’m writing a new post about web design I always think about how I’ll structure it first. I’ve learned from my own mistakes that poorly structured posts won’t get you far.”
It can be helpful if you create an outline first. State your main ideas and then follow that structure when you start writing.
Real-life examples are crucial for composing a comprehensible post. We have all come across a confusing paragraph but if it’s followed up with an example, everything becomes clearer.
Not everyone who reads your post will be a web design expert. Some of them may want to learn something about web design so they can give some guidance to their designers.
That is why examples are so important. When your advice is supported by an example or a visual that further explains your point, they will know what exactly you are referring to.
Web design can sometimes be too abstract for some people. Pictures, videos, and real-life examples make this topic more real and understandable.
Edit your writing
It is a golden rule that your writing should always be edited and proofread before you publish it.
Luckily, you don’t have to hire expensive editors since the Internet has got you covered. If you are uncertain if your writing is good enough or if it’s readable reach out to professional writing services. Trusting companies such as BestEssay.Education and GrabMyEssay can help you edit and structure your content properly.
Lastly, check your content’s readability with readability checker. Readable is one of the most popular online tools. The score can range from 0 to 100. Zero stands for unreadable text and 100 is extremely easy to read. You should aim for a minimum score of 60 but the best result is at least 80.
The score will show you if you have written a post in conversational English that everyone can understand.
Web design can be a demanding topic to write about. If you truly want to make a difference and tackle some thought-provoking topics, you need to know how to present them in the right manner.
With the above-mentioned tips, you’ll create a post that is credible, clear, structured, comprehensible, and well-written. This is everything that a reader can hope for.
Featured image credit: Unsplash.com
Latest posts by Angela Baker (see all)
- How to Write About Web Design So That Everyone Can Understand - August 7, 2019