Though it might not be immediately apparent, voice search is the future. The ability to control a whole host of devices through your speaking voice is already a technology that has been developed. At the moment, this technology isn’t at the point where it is totally convenient in the way that it ultimately will be. However, you can already see the ways in which, through personal assistants like Siri and Alexa and through search engines catering specifically for it, there is a precedent.
In the competitive world of optimization, you always need to be trying to stay ahead of the curve. This means adapting your content to ensure that the traditional approach to search engine optimization (SEO) isn’t holding you back from addressing the current and future demands of voice search optimization.
So, with that said, let’s take a look at 6 things you can do to ensure you are ahead of the curve when it comes to voice search optimization.
1. Forget The Old (But Not Entirely)
By now you ought to be well versed in the art of SEO. Its relevance for companies of all sizes means that there’s really no excuse for ignoring its importance. (If you have a few doubts then check out this article for the basics.) However, in upgrading your voice text optimization strategy, you’re not just tweaking a few minor details. You’re shifting your entire perspective towards SEO. With that said, the same basic skills are applied, it’s just that instead of responding more heavily to the constraints of your search engine, like keywords, for example, you’re analyzing and adapting to how human beings really search. Optimizing for “common phrasing” is a great way to start this.
2. The Importance Of Location
Localization is a practice already adopted pretty significantly within SEO, to begin with. However, its value is amplified by voice search.
The amount that voice search is used for localized searches vs. general searches is very noticeable. This makes sense from a human perspective since voice search often comes out when you’re in a rush or when you are walking to avoid typing.
“Take this opportunity to amp up your location-oriented SEO, emphasizing the services you offer in a specific location, so that, when someone needs those services in your area, they can voice search with the guarantee that they’ll find you”, recommends Alex Hales, marketer at BigAssignments and OxEssays.
3. Use An FAQ
Questions, questioning words, and phrases are going to be key in voice search optimization. The way people search for things through their voice is actually asking questions. The best net to catch these searches with is an old-fashioned FAQ section. It allows you to embed a ton of questions that will draw viewers into the site in a heartbeat.
4. Focus On Questions
To continue on from the above suggestion, questions are the absolute key element in voice search optimization. Where a human might buy into the keyword system that is promoted by search engines, searching “garage south Dallas”, they won’t speak like that. They’ll search “Where is the closest garage to me in south Dallas?” Your SEO needs to reflect that to be successful.
5. Look For Help
As an emerging field, voice-activated searching is something that you could be understandably in the dark about. In terms of writing SEO for it, you don’t want to take the risks involved in muddling through it on your own. Get help with the writing. To get you started here are some very useful tools to ensure your content is in good order.
6. Ensure Specificity
Another big change that will come with more and more voice searching is the degree to specificity in searches. In speech, people are much more likely to hone in on a very specific idea or service in a way which needs to be addressed. The reason this happens is that the concerns over search length, which are felt very strongly when doing a traditional typed-search, dissipate because everything is already lengthened by virtue of it being a voice search. Changes need to be made to allow for this.
As you can see, voice search SEO is as important as standard SEO. And in the next few years, it will be vital, since the degree to which you adopt it will dictate your ability to stay ahead of the curve. Make sure you stay up to date!
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